Alfa Romeo will unveil a new concept car at the 2026 Paris Motor Show, presenting a model conceived as a manifesto for the future of the Italian brand.
The new concept will make its public debut at the Paris Expo Porte de Versailles, where it will be on display from October 12 to 18, 2026, inside Hall 4. Alfa Romeo’s official press conference is scheduled for October 12 at 10:55 AM CEST.
According to the brand, the car has been created to express Alfa Romeo’s vision of the automobile beyond simple transportation, focusing instead on driving emotion, design, performance and the connection between car and driver.
A manifesto for Alfa Romeo’s future
The new concept is intended to represent the next stage of Alfa Romeo’s design and engineering philosophy.
Rather than being described simply as a styling exercise, the model is presented as a statement of intent for the future of Stellantis’ premium sports brand.
Its development is based around some of the core elements traditionally associated with Alfa Romeo: distinctive design, advanced technology, driving dynamics and emotional involvement behind the wheel.
The brand says the concept has been created for drivers who still see the automobile as an experience rather than only a means of transportation.
Italian craftsmanship, sportiness and passion
Three main themes have influenced the project: Italy, sportiness and the color red.
Italian inspiration plays a central role, with the concept drawing from the country’s tradition of craftsmanship, tailoring and aesthetic refinement.
Sportiness remains another key element, reflecting Alfa Romeo’s long-standing focus on driving pleasure, responsiveness and dynamic performance.
Red, meanwhile, serves as a symbolic link with the brand’s motorsport history and its traditional association with passion and performance.
Together, these elements aim to create a car that combines contemporary technology with the identity that has defined Alfa Romeo for generations.
Focus on the relationship between driver and car
One of the most important themes behind the concept is the relationship between the driver and the machine.
Alfa Romeo describes this connection as a central part of its identity, with the new model designed to make that interaction even more direct and emotional.
The philosophy follows a familiar approach for the Biscione brand, combining craftsmanship, design and performance with a strong emphasis on detail.
For Alfa Romeo, those details are intended to go beyond functionality, becoming part of the emotional character of the car itself.
Paris Motor Show 2026 debut
The concept will be officially presented during the 2026 Paris Motor Show, one of Europe’s most important automotive events.
Visitors will be able to see the car from October 12 through October 18 at Paris Expo Porte de Versailles.
The unveiling will offer the first concrete look at the design language and ideas that could influence the next generation of Alfa Romeo models.
Although technical specifications have not yet been disclosed, the concept is expected to provide a clear indication of the brand’s future direction in terms of styling, performance philosophy and driver experience.
A new chapter for the Biscione
With this concept car, Alfa Romeo is preparing to show how it intends to evolve while preserving the characteristics that have traditionally defined the brand.
The project brings together Italian design, sporting character and emotional driving, while also looking toward the technologies and expectations of the next generation of cars.
More details are expected to be revealed during the official presentation in Paris on October 12, 2026.
Official Press Release by Alfa Romeo
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